Saturday, September 3, 2016
Lording it in Landsdowne - A brief getaway from the Summer Heat
Tuesday, December 15, 2015
Day 5 - Pachmarhi to Bhoramdeo
6.30 am. Nalini and I were on our way to Bhoramdeo, the Khajuraho of Chattisgarh. The 420 kilometre drive, under normal circumstances, takes around 8 hours or so the guidebooks and google say. In our case, it took us almost 12 hours. The drive in most parts is extremely picturesque, with a short 80 kilometres of four laned highway. The rest of it is all single carriageways, where playing chicken is the norm.
The first leg from Pachmarhi is a narrow set of twisties, extending almost 30 kilometres as it snakes its way down to thee plains. Then it's sugarcane paradise. Mile upon mile of sugarcane fields dot the landscape, with the odd sugarcane juice vendor crushing fresh cane for the thirsty wayfarers. Sugarcane gives way to mustard. A sea of yellow blossoms swaying in the wind, reeking of potential prosperity.
The surface of the roads across this segment varies from pockmarked to glassy - depending on the contractor and commissions paid. Thankfully, the landscape is beyond the control of commerce. Tree-lined roads, thick forests and the odd shimmering lake make one forget the poor quality of tarmac. Distances and time are not directly related in this state. It took us 10 hours to cover 620 km in one state and twelve hours to cover 420 km in another.
We had a late lunch at a small restaurant along the way. It was recommended to us by a local. When we asked at the petrol pump for directions to the restaurant, he casually mentioned that we must have 'seen it on google'. This just goes to show how far 'Google' has gone to become synonymous with the Internet, even in the Hindi heartland.
As we approached the Chattisgarh border, it was already dusk. The surprising fact was that it was barely 5 in the evening. Already lengthening shadows were making their eerie presence felt. This is the reality of life in the East - early sunrises and equally early sunsets.
The last leg of our journey was covered in complete darkness. 6 o clock felt more like 8, as the headlights pierced the night ahead. It took some asking to find the road that led to our destination, Bhoramdeo, The last few kilometres were on a lonely, narrow, forested stretch of road, where one almost expected goblins and trolls to pop out and block our path.
We are the only guests at the Nagori Tourist Lodge. So, we made the most of it, with an impromptu drink on the terrace, with candle light, et al. The piece de resistance was freshly caught river fish, fried and curried to perfection, served along with dinner. I guess it must have been divine providence, given that we are here to pay our respects to Lord Shiva tomorrow morning.
Thursday, February 17, 2011
Tweets from the tub -The here and now of our Digital environment
These are not extreme cases of addictive behaviour among India’s ‘I’ generation. ‘I’, instant, Internet, and i-phone’ or any other smart phone that keeps them connected to the world. No, keeps them ‘in’ their world. Because to be connected, implies that you are ‘outside’ that world. This IS their world.
Welcome to generation ‘I’.
This is the generation that has taken every possible technology to heart and made it a part of their lives. They are the big spenders and sharp bargainers of tomorrow. They are the ones who are most likely to respond to a message while walking past a Pizza Parlour or a restaurant. But there is more to digital marketing and the digital environment than this generation.
The biggest difference between digital marketing and traditional marketing is that the consumer is not just an audience. He/ she is a producer too. That is the ‘prosumer’
So, here are my thoughts on how technology is already changing the game and will continue to do so in the immediate future.
1. Smart phones are becoming cheaper and smarter
Today, Smart phones or phones with Internet Capability and cameras have dropped prices to become affordable to a wide range of customers. So what does this mean?
- More and more people across various strata of society and geographies will shoot, share and upload material from their phones
- Mobile blogging will increase and suddenly the number of people with a public opinion will explode
- India already has one of the highest densities of mobile phone users in the world – and it’s growing fast
- Instances like the Mumbai Police Face Book page, encouraging people to capture offenders in the act and complain using their mobiles is only the beginning of a trend… the truly empowered consumer and friend (or enemy)
- Mobiles with high speed connectivity can replace video cameras for sting operations
2. All hail 3G
- 3G enabled phones will encourage high speed downloads of freebies from companies and sharing of music and videos with friends
- Sponsored cricket highlights/ sporting highlights can be beamed directly to phones
- Google TV beamed the IPL last year. This year you could see it on your phone!
- Huge potential for mobile advertising, as the mobile becomes a personal OPT-in audio / video delivery mechanism
3. The mobile becomes even more indispensable
- The possibilities for mobiles adding value to a person’s life are limited only by the imagination. And this is beyond metros, right into the heartland.
- Illiterate farmers are receiving Voice Messages about weather, crop sowing, seeding, harvesting, and the status of their produce, on its way to the market. Now you can see agri-companies lining up.
- Alerts for everything from medicines to movie timings are on the rise. They can be tagged with the name of the product and sponsored by the relevant company and delivered for free/ or a price.
- Free advice on cosmetics and hair care, timely alerts on baby care depending on the bay’s age…the list is endless.
- Mobile wallets let you do away with credit cards and carrying plastic. Now, you can check flight schedules and buy a ticket from the beach!
- Mobile Groups (like BBM) groups are living online. They are common interest groups and the perfect option for targeted, value added communication and commerce. E.G. Offer members of a biking group with accessories, gear etc., at a special rate Give them special information, invitations – the trick is to get them to WANT you in…
- Deliver M coupons and enable redemption from the phone – without a physical terminal anywhere. The browse and buy happens on the phone!
4. We seek him here, we seek him there… that dammned elusive consumer
GPS and Geo tagging have changed the rules of the game. Now, instead of hunting for the consumer, let him come towards you and then spring the honey trap.
- Geo tagging and locational tagging now allow you to push out a message to people in a particular area at a particular time. So a Pizza chain can send out a special lunch offer to those people in the vicinity at lunch time
- People who are driving in an area using GPS can receive a voice prompt through the GPS or a spoken special offer – if they wish (opt –in). A single button acceptance delivers an M- coupon directly to the phone.
- Digital/ Interactive signs enable communication with wi-fi/ bluetooth enabled phones. So, you can push out special offers in a mall or enclosed area and encourage interactivity, downloads, uploads, offers - just about anything.
- The phone acts as a unique identifier for customer interaction.
Make me feel special and make my life easier – NOW!
- Most mobile users use regular FM radio on their handsets. With digital radio, the mobile allows instant response, purchase and rewards. So now, you can enter and win a contest while jogging at the race course and have the reward coupon delivered to you! Imagine a reminder to take your health drink, after a run – while you are running at the race course.
5. Welcome to our world, if we let you in…
Yes. There’s a world of opportunity out there in the digital world. The big difference is that you need to make yourself feel welcome.
- ‘Opt-in’ is the key to a digital consumer’s life. Privacy rules are becoming increasingly tough. So don’t think you can barge through the digital divide.
- Make yourself welcome. Offer freebies, information, specials, personalisation and recognition.
- Twitter groups and Face Book groups are groups of real people who also meet offline. So your online interaction gives you a chance to be a part of their offline world too.
- Monitor their behaviour and make offers that are relevant
- Be seen as a friend, not a commercial entity and then invite your friends for a special premier, pre–sale viewing, an opportunity to experience a product before anyone else does.
- Ask for an honest opinion, respect it and respond appropriately.
- Our world is everywhere. In India, surprisingly, much more Internet based shopping (everything including some pretty upmarket brands) happens in tier II and tier III towns.
- Encourage instant responses. For example, SMS or brief reviews of a hotel and restaurant an be uploaded immediately on a travel website or restaurant review site and receive instant rewards.
- Present contextual advertising on Face Book pages depending on the person’s profile, likes, or even status updates.
- Twitterati – Twitter celebrities who are heroes in their own right. Twitter has become a world of its own. People tweet to find information (instead of using a search engine) and get information from people who know. It’s faster, more focussed and more personal.
- Twitter Helplines/ connections for everything from travel to blood donation have changed the way people connect for information or to help – or reach out for help!
- Twitter communities help each other find business partners anywhere in the world, suggestions in foreign cities, and much more. Need a cosy restaurant in NY? Tweet from your tub!
- Facebook has a huge marketplace where people can meet and buy and sell stuff, without ever stepping into a shop.
- And virtual worlds are literally that. Virtual worlds where people and companies can interact as in the real world. The big difference is that the opportunity to enhance an experience, add value and grow loyalty is huge in the virtual world.
- Make me feel welcome, even if I can’t see too well or hear too well.If you go out of your way, to make your website accessible to me, chances are that I will buy your product over someone else. In the UK and other countries, it’s a legal necessity.
- Instant communication, connectivity and consumerism are a heady cocktail that can backfire very badly on a company that does not provide good service. All it takes is one SMS or tweet about a bad experience or a warning about getting ripped off to spread like wild fire. The company will have a major damage control activity on their hands. Mobile videos and images, quickly uploaded on YouTube of Facebook make a very compelling argument against using a company’s products/ services.
6. The future is not out there. It’s right here… in your tub!
From computer devices that let you smell perfume remotely to mobile apps that let you translate signs across the world … the list is endless. It’s up to us to make the most relevant and engaging experience every day… no matter where our consumer may be, or what they may be doing!
Finally, it’s up to him or her to let you in or shut you out.
Do let me have your opinions on or links to ….
a) Outstanding outreach activities that you think have taken digital marketing to the next level or
b) Technological opportunities that allow you to do so….
Tweet or drop me a line….
Email: gypsycy@gmail.com
Linked – In: http://in.linkedin.com/pub/cyrus-dadachanji/0/30b/216
Twitter: www.twitter.com/gypsycy
Website: www.gypsytales.com
Looking fowrard to hearing from you
Cyrus Dadachanji aka Vagabondis Perenialis Digitalis
Wednesday, January 19, 2011
Putting 'Christ' back into Christmas with cayons!
Let's bring 'Christ' back into Christmas, the preacher said. This was almost a month ago, just before I left for an end-of-the-year break to Gujarat. Almost a month later, isn't it a little too late to be thinking about Christmas?
Sometimes, all it takes is an envelope for one to travel back in time. In this case, it was an envelope packed with Christmas Cards, each lovingly made by hand and adorned with the choicest blessings. As always, the cards were made by two very sweet girls, Vera and Jennifer, whom I have the good fortune of being acquainted with. In truth, we sponsor the education of these girls, who are brimming on the edge of womanhood, and willl soon leave the cloistered environs of the Church to find their way in life. But, as usual, that's getting ahead of the story.
So what is it that makes this shy, reticent trio, so special to us? In one word - Love. I guess that at some point, it does have to do with the material element of being supported by us. But on the other hand, this trio of Christmas cards, received well after New Year, has a message of its own. The message is simple - that which a crayon and love can create, no store in the world can match. You cannot put a price on the smile behind the creator of these cards. You cannot stick a bar code tag on the back of these cards, as they are priceless. And with every passing year, my collection of Vera and Jennifer's creations occupies an increasing amount of space on my soft board.
I have not brought these young ladies out of the closet. Their trio of cards has. It would be very cynical of me to simply call them up and say 'Thank You' , which I shall do anyway. I wanted to share the simple innocence of these young girls who need no money to say 'Merry Christmas' or 'Thank You'. All they need is a piece of paper, a box of crayons and lots of love.
As a writer, I am conditioned to spotting errors. Theirs, I ovelook with a smile, thinking to myself...
"Forgive them, for they know not how they write. But they do know WHAT they convey."
Thank You for making it feel like 'Christ'mas, all year long.
Tuesday, January 18, 2011
Bikers are people too!!!
I have a family, a wife, a job and a a motorcycle. I'm an average every day guy who loves to ride, when I can. But the moment I get together with a bunch of like minded individuals, we're 'BIKERS'. It's as though a label has been pasted across each and every single one of us.
Get a dozen of us together and we're suddenly seen as a gang that's capable of doing just about anything. People think that we are a law unto ourselves. Pedestrians watch us in awe. People give us way in a supermarket aisle if we're booted, armoured ( for safety) and carry helmets. Cops watch us with suspicion and question us on highways. Families at restaurants mutter in hushed tones - even when there are women and children who ride with us. Many wish they could hop onto a bike and experience the freedom that we do - but then, what will people say?!!
I'm proud that I belong to a group of bikers who are like me. Sensible (ha ha!). Responsible. Caring. And despite the tattoos and long hair that some of them sport, are thorough gentlemen on the road. Moreover, over the year, we hope to be gentlemen ( that includes the ladies) off the road too. We made a start with a Christmas Party of underprivileged kids. We participated in a Safety ride. We hope to bring joy into the lives of many less fortunate than us in the year ahead.
So, this poem (which captured my attention) goes out to all my biking friends, their families and every person who cringes when they see a group of bikers on the road or in a supermarket or a restaurant. It is also a silent prayer for the souls of the bikers who I have known who have passed on - and a fervent hope that this does not happen to anyone I know, ever!
Ride to live, Live to ride. But whatever you do, ride safe, because you are on two wheels less than the rest of the world!
Amen
Cyrus Dadachanji aka Gypsycy
"I'm Just a Biker"
Author: Unknown
I saw you hug your purse closer to you in the grocery store line.
But, you didn't see me put an extra $10.00 in the collection plate last Sunday.
I saw you pull your child closer when we passed each other on the sidewalk.
But, you didn't see me playing Santa at the local mall.
I saw you change your mind about going into the restaurant.
But, you didn't see me attending a meeting to raise more money for the hurricane relief.
I saw you roll up your window and shake your head when I drove by.
But, you didn't see me, driving behind you when you flicked your cigarette butt out the car window.
I saw you frown at me when I smiled at your children.
But, you didn't see me, when I took time off from work to run toys to the homeless.
I saw you stare at my long hair.
But, you didn't see me and my friends cut ten inches off for Locks of Love.
I saw you roll you eyes at our leather coats and gloves.
But, you didn't see me and my brothers donate our old coats and gloves to those that had none.
I saw you look in fright at my tattoos.
But, you didn't see me cry as my children were born and having their name tattooed on my skin and in my heart.
I saw you change lanes while rushing off to go somewhere.
But, you didn't see me going home to be with my family.
I saw you complain about how loud and noisy our bikes can be.
But, you didn't see me, when you were changing the CD and drifted into my lane.
I saw you yelling at your kids in the car.
But, you didn't see me pat my child's hands knowing he was safe behind me.
I saw you reading the newspaper or map as you drove down the road.
But, you didn't see me squeeze my wife's leg when she told me to take the next turn.
I saw you race down the road in the rain.
But, you didn't see me get soaked to the skin so my son could have the car to go on his date.
I saw you run the yellow light just to save a few minutes of time.
But, you didn't see me trying to turn right.
I saw you cut me off because you needed to be in he lane I was in.
But, you didn't see me leave the road.
I saw you waiting impatiently for my friends to pass.
But, you didn't see me. I wasn't there!
I saw you go home to your family.
But, you didn't see me, because, I died that day you cut me off.
I was just a biker and a person with friends and a family.
But, you didn't see me.






